How It All Started

For years, the fitness industry was all about one thing: bigger screens and louder instructors. It was designed to make you a follower, pushing you to keep up with someone else’s pace. But we saw things differently.

We believed your run should be guided by your body, not a pre-recorded video. So, instead of building "dumb" machines, we set out to create something smarter—an AI that listens, learns, and adapts to you. This is where it all began: engineering the future of fitness, one step at a time.

Our Mission

To combine advanced AI technology with premium hardware, making professional-level coaching accessible to everyone.

Our Vision

To revolutionize home fitness by transforming running from a repetitive task into a truly joyful and immersive experience.

Our Values

Smarter Training

Train smarter, not harder. Our AI analyzes your run in real-time to help you find your perfect pace.

Scientific Precision

Focusing on science, not guesswork, we ensure safe, efficient progress for lasting results.

Effortless Simplicity

Technology should be seamless. No complicated setups—just step on and let your run take the lead.

The Innovation

Hardware alone isn't enough. We designed our treadmills to be the perfect body—silent, powerful, and intuitive. And SportMind serves as the brain. Unlike traditional machines that follow pre-set programs, SportMind is an intelligent agent. It perceives, learns, and adapts. By understanding your unique rhythm, it automatically adjusts speed and incline in real-time, ensuring a personalized, dynamic workout every time.

The Fitkol Difference

Traditional treadmills push you to keep up with a rigid program. Fitkol takes a different approach. SportMind reads your body in real-time, automatically adjusting speed and incline to match your natural flow.